Utilizing Tools is a great way to feature Sponsors or Partners and their content to members of your community. There are tiers of Tools that allow you to provide engagement like roundtables, or feature content like PDFs and videos that are grouped by company or team.

💡Pro Tip: The Tools architecture can be used in a variety of ways to showcase and feature your partners, your portfolio, product features and more!

Does your organization or company have a tag line or phrase? Mission statement or a catchy promo line? This is where that should live as it populates right below the title of your booth and helps with the SEO. This must be 100 or fewer characters.

Choose up to four categories, themes or tags to associate with your booth. This will help members and event attendees find you if they’re searching for solutions in those categories. The selected categories will be listed under your title or name within your booth.

This is where you’ll list your company’s website or URL where you’d like to direct traffic.

Include a detailed description of your organization, your booth and your services.

Here you can add someone who will manage any messages that come from the Chat icon in your booth. The host must already be a member in the community. Assigned hosts will receive direct messages from interested visitors to the booth in their 'Messages' tab within the event, and in the main community. Hosts will be alerted of unread or new messages by email and from within Gradual.

This toggles the visibility of your booth to visible or hidden. The default setting is "Visible to attendees."

This is the small logo of your company or organization that will populate within your booth cover and at the top of your sponsor booth page.

This is the image that populates on the sponsors page and advertises your booth to attendees.

See how to add Sponsorship leads as admins to the booth here.

And here is a help doc to send them to walk them through that process.

On the Overview page, you can also add Features to Partner booths that provide interaction opportunities and resources for the attendees.

At the base of the page, select +Add a New Feature. This will pop up a page where you can select which type of feature you’d like to upload and provide for members.

These are scheduled video chats with the host of the booth. When building this you’ll need to select a host and a time slot.

These are scheduled video chats with any number of attendees and booth “staff” or members of your team. They can be themed or topic-based to drive conversation and anyone on the call can share their screen. When building this you’ll need to select a host and a time slot.

Show videos to attendees - resources, promotional videos, etc. This feature will pop up a video player within Gradual, so the attendee doesn’t leave the booth.

This allows you to collect the physical addresses of attendees to send them something physical.

This allows an opt-in for attendees to indicate that they’d like to receive digital swag like emailed gift cards, etc.

Allow attendees to view and download a PDF resource.

This will send attendees to an external link or URL like your website. It will open the link in a new tab, automatically.

Each Feature will need a title and a cover image loaded to advertise and promote it. Cover images should be 800px X 450px .jpg or .png.

Describe the feature with a short blurb or description. The text will display within the feature card so can be no more than 60 characters.

Capture leads (name, email, title, and company) as people use and interact with the features. Enable this by toggling 'Lead Capture Requirement' on.

To see all the leads captured, you will navigate to the 'Leads Captured' tab, and you can export the data from the Export button in the upper right.

Export details on all your community's tools from the dashboard. This export provides details and engagement metrics for your booths and their features within.

This report will show booth data like title, logo, etc. along with viewership aggregate for the feature types within.

Here are all the fields included in this report:

See more detailed analytics on each individual booth from the Tools' 'Analytics' pages.

High level you can see the total visits to the booth, the total sum of all feature views and the sum of all leads captured in the booth.

See the number of visits to the booth by day, week or month.

At quick glance, see the most recent 10 visits to the booth with the users' company, role and timestamp.

See the views of the features within the booth, sorted by the type of feature.