Setting up Sponsor Booths (As a Sponsor Admin)
As an admin user, you will be able to personalize your sponsor booth and add features to the booth experience for event attendees.
Here is a step-by-step guide to accessing your sponsor booth and what elements you can change, update, and add to make your booth interactive and appealing.
Signing in to your Booth Dashboard
You will be directed to the Gradual dashboard sign in page that looks like this:
Customizing your Booth
Once in the dashboard, you will be directed to your booth’s Overview page. This page has three tabs across the top Overview, Analytics, and Leads Captured.
Overview
The Overview page is where you should start, to personalize your booth and add features. This page allows you to see all of the elements to your booth.
Select Edit at the upper right hand side of the Overview page to make changes to the booth. The different fields and editable items are listed below. Once you’ve made changes to the booth, be sure to click Submit in the upper right hand side to save your work
Descriptions of each field are below:
Sponsor Name: This is the displayed name of your booth.
Subtitle: Does your organization or company have a tag line or phrase? Mission statement or a catchy promo line? This is where that should live as it populates right below the title of your booth. This must be 100 or fewer characters.
Category: Choose up to four categories, themes or tags to associate with your booth. This will help members and event attendees find you if they’re searching for solutions in those categories. The selected categories will be listed under your title or name within your booth.
Website Url: This is where you’ll list your company’s website or URL where you’d like to direct traffic.
Blurb: Include a detailed description of your organization, your booth and your services.
Host (for Messaging): Here you can add someone who will manage any messages that come from the Chat icon in your booth. The host must already be an attendee.
Visibility: This toggles the visibility of your booth to event attendees.
Logo: This is the small logo of your company or organization that will populate within your booth cover and at the top of your sponsor booth page. It should be .png with transparent background file, 200px * 60px dimension image.
Booth Cover: This is the image that populates on the sponsors page and advertises your booth to attendees. It should be a .jpg file, 21:10 ratio, 420px * 200 px dimension image.
Badge: This feature allows attendees to claim a "badge" that lets others know they use or are a fan of your product/service.
Remember…once you’ve made changes to the booth, be sure to click Submit in the upper right hand side to save your work.
Adding Booth Features
On the Overview page you can also add Features to your booth that provide interaction opportunities and resources for the attendees.
At the base of the page, select +Add a New Feature. This will pop up a page where you can select what type of feature you’d like to upload and provide for attendees
Live Video Chat Room: These are scheduled video chats with the host of the sponsor booth. When building this you’ll need to select a host, and a time slot.Round Table: These are scheduled video chats with any number of attendees and booth "staff" or members of your team. They can be themed or topic based to drive conversation and anyone on the call can share their screen. When building this you’ll need to select a host, and a time slot.
Product Video: Show videos to attendees - resources, promotional videos, etc. This feature will pop up a video player within Gradual, so the attendee doesn’t leave your booth.
Physical Swag: This allows you to collect physical addresses of attendees to send them something physical.
Digital Swag: This allows an opt in for attendees to indicate that they’d like to receive digital swag like emailed gift cards, etc.
PDF: Allow attendees to view and download a PDF resource.
External Link: This will send attendees to an external link or URL like your website. It will open the link in a new tab, automatically.
Each Feature will need a title and a cover image loaded to advertise and promote it. Cover images should be 800px X 450px .jpg or .png.
💡 Pro Tip: Capture leads as people use and interact with these features by toggling "Lead Capture Requirement" on any of these Feature types. This will collect information about those who interact with the feature, and provide you insight on the behavior and interests of your booth visitors.
Reporting and Analytics
Analytics
On the Analytics page you can view data as it pertains to booth visits, feature views and unique leads captured. It will also show a graph of the day by day visit activity. If Features are loaded and live, you will see them listed at the base of this page with views per Feature.
Leads Captured
On the Leads Captured page you can view leads’ information by Feature. In the upper right you can also Export this data into a csv file.
Note: The Live Sponsor Page URL is always visible and accessible to copy at the top of each of these pages. Share that link to send attendees or visitors directly to your booth.
Sponsor 'Host'
If you've been assigned a sponsor 'Host' you are the main point of contact within the booth and the recipient of all messages from interested visitors.
Booth visitors can select 'Chat' in the upper right of the booth, and you, as the assigned Host, will receive a direct message in real-time.
All chats can be seen and replied to from your 'Messages' tab within the event, or in the main community. You may also receive email alerts, and see reminders pop up in red to alert you of unread or new messages.
