Create and Manage Sponsor Booths
Virtual Sponsor booths are a great way to get visibility for your Sponsors and generate leads. Within the Gradual dashboard, you’ll find all the options you need to successfully make this happen.
Building Booths
Descriptions of each of these fields:
Subtitle: Does your organization or company have a tag line or phrase? Mission statement or a catchy promo line? This is where that should live as it populates right below the title of your booth. This must be 100 or fewer characters.
Category: Choose up to four categories, themes or tags to associate with your booth. This will help members and event attendees find you if they’re searching for solutions in those categories. The selected categories will be listed under your title or name within your booth.
Website Url: This is where you’ll list your company’s website or URL where you’d like to direct traffic.
Blurb: Include a detailed description of your organization, your booth and your services.
Host (for Messaging): Here you can add someone who will manage any messages that come from the Chat icon in your booth. The host must already be an attendee.
Assigned hosts will receive direct messages from interested visitors to the booth in their 'Messages' tab within the event, and in the main community. They will be alerted of unread or new messages by email and from within Gradual.
Visibility: This toggles the visibility of your booth to event attendees.
Logo: This is the small logo of your company or organization that will populate within your booth cover and at the top of your sponsor booth page. It should be .png with transparent background file, 200px * 60px dimension image.
Booth Cover: This is the image that populates on the sponsors page and advertises your booth to attendees. It should be a .jpg file, 21:10 ratio, 420px * 200 px dimension image.
Badge: This feature allows attendees to claim a “badge” that lets others know they use or are a fan of your product/service.
Remember…once you’ve made changes to the booth, be sure to click Submit in the upper right hand side to save your work.
- Here is a help doc on how to add Sponsorship leads as admins to the booth
- Here is a help doc and template to send them to walk them through that process
Adding Booth Features
On the Overview page you can also add Features to your booth that provide interaction opportunities and resources for the attendees.
At the base of the page, select +Add a New Feature. This will pop up a page where you can select what type of feature you’d like to upload and provide for attendees
Live Video Chat Room: These are scheduled video chats with the host of the sponsor booth. When building this you’ll need to select a host, and a time slot.Round Table: These are scheduled video chats with any number of attendees and booth "staff" or members of your team. They can be themed or topic based to drive conversation and anyone on the call can share their screen. When building this you’ll need to select a host, and a time slot.
Product Video: Show videos to attendees - resources, promotional videos, etc. This feature will pop up a video player within Gradual, so the attendee doesn’t leave your booth.
Physical Swag: This allows you to collect physical addresses of attendees to send them something physical.
Digital Swag: This allows an opt in for attendees to indicate that they’d like to receive digital swag like emailed gift cards, etc.
PDF: Allow attendees to view and download a PDF resource.
External Link: This will send attendees to an external link or URL like your website. It will open the link in a new tab, automatically.
Booth Feature Assets
Cover Image
Each Feature will need a title and a cover image loaded to advertise and promote it. Cover images should be 800px X 450px .jpg or .png.
Description
Describe the feature with a short blurb or description. The text will display within the feature card so can be no more than 60 characters.
Lead Capture
Capture leads (name, email, title, and company) as people use and interact with the features. Enable this by toggling 'Lead Capture Requirement' on.
To see all the leads captured, you will navigate to the 'Leads Captured' tab, and you can export the data from the Export button in the upper right.
Reporting and Analytics
Analytics
On the Analytics page you can view data as it pertains to booth visits, feature views and unique leads captured. It will also show a graph of the day by day visit activity. If Features are loaded and live, you will see them listed at the base of this page with views per Feature.
Leads Captured
On the Leads Captured page you can view leads’ information by Feature. In the upper right you can also Export this data into a csv file.
Note: The Live Sponsor Page URL is always visible and accessible to copy at the top of each of these pages. Share that link to send attendees or visitors directly to your booth.