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Automated Platform Emails

See the emails Gradual will send on your behalf to welcome users, remind them of events, notify them of engagement and more

Gradual makes welcome communication and event reminders easy by providing standard email templates sent out by the platform. Some of these templates can be turned on and off, and customized with your community name, logo, and email sender name and address. Community Welcome Emails, Club Welcome Emails, and Event Registration Confirmation Emails allow for additional customization, and clubs can also use their own default sender email when club-level sender customization is enabled.

💡 Pro Tip: With the exception of the passwordless login emails, all of these emails can be disabled in the dashboard, from within the event, in 'Emails' or by notifying the Gradual team.

Here is a list of the automated emails Gradual automatically sends for your community & events:

General Communication

Welcome Email

When a new member signs up for the community and logs in for the first time, they'll receive a welcome email. The purpose of this email is to introduce them to your community and confirm their sign-up.

If you do not want to send the Welcome Email, you can disable this in the community Settings —> Sign-up Settings and toggling "Enable Welcome Email" on or off

Settings to further customize the club and community welcome emails can be enabled upon request. Find the full details about customizing club and community welcome emails here.

Customizing this email

This email can be customized to follow your branding and activation plan. Learn more about this option here.

Membership Application Approval Email

When a community requires membership applications, applicants will receive an email once a community admin approves their application. This email lets them know their application has been approved and includes a link to sign in and begin exploring the community.

Passwordless Login Email

Gradual doesn't use or store passwords to log in. Instead we use a passwordless login with a unique link sent to the member. When a member enters their information to sign-in, they'll receive an email with this special link which will authenticate them into the platform. Once logged in, users will stay logged in for 30 days unless they logout or clear cache.

If you're using Single Sign On or Social Login via Linkedin, users won't receive this email.

New Message Notification

When a member receives a new direct message within an event or in the community, they'll receive an email notification containing a digest of their new unread messages and a link to see it in its entirety.

If the member is already online and in the platform, they won't receive this email.

New Forum Engagement

When a member has been tagged or mentioned in a post or reply they will receive an email notification containing a digest of that mention and a link to the posts. These messages batch activity and are sent every three hours.

Comment or Reply

When a member receives a new comment on their Forum post, or someone replies to their Forum comment, they will receive an email notification containing a digest of that engagement activity and a link to the posts. These messages batch activity and are sent every three hours.

If the member is already online and in the platform, they won't receive this email.

At any time, a member can change their notification settings by selecting their avatar in the upper right and selecting Notification Settings


Event Communication

Event emails are sent based on the type of email and the attendee’s registration method. Registration confirmation emails are sent when attendees register through the registration flow on the event landing page. For the 1-day and 30-minute event reminder emails, event admins can choose whether reminders are sent only to attendees who self-register or to all registered attendees. See Pre-Event Reminders below for details.

Event Registration Confirmation

When a member registers for an event on the front end, from the event landing page, they'll receive an event confirmation. For paid ticket events, this will also include their receipt information.

Community admins can customize a default Event Registration Confirmation Email from the System Email Customization page in the dashboard.

Events using the default email will use the current community template. Each event can also use its own customized registration confirmation email when needed. Customized registration confirmation emails are sent in your community’s primary language only. To learn more about our email builder, visit this article.

Pro Tip: This email can be regenerated by navigating to the Attendee's profile in the event dashboard and resending their receipt.

Hybrid event reminders will indicate that they are Hybrid - and send the location details (address) to those who've registered for the in-person experience, and the login access link to those who've registered for the virtual experience. Any hybrid attendees will be sent both sets of information so they can log in or show up to the right location.

Paid Ticket purchases will include a summary receipt of the payment as well at the bottom of the receipt including any discounts or promo codes applied to apply as a payment confirmation. These can be resent to users via the dashboard.

If you do not want to send the Registration Confirmation Email navigate to the event, to the Emails tab and uncheck the box under 'Registration confirmation email'.

Event Invite Approval Email

For invite-only events, users can submit a request to receive an invitation. Once an event admin approves the request, the user will receive an email notifying them that their invitation request has been approved. The email includes a link to register for the event.

Event Waitlist Approval Email

When an attendee is moved from an event's waitlist to a confirmed spot, they'll receive an email notifying them that a space has become available. The email confirms their approval from the waitlist and provides the information needed to continue with their event registration.

Pre-Event Reminders

Before your event starts, Gradual can send reminder emails to registered attendees. All events can send a reminder 24 hours before the event start time, and meeting and webinar events can also send a reminder 30 minutes before the event.

By default, these reminders are sent only to attendees who register themselves through the event registration flow. Event admins can also choose to send both reminder emails to all registered attendees, including attendees registered on their behalf.

Choose who receives event reminders

By default, the 1-day and 30-minute reminder emails are sent only to attendees who register themselves through the event registration flow. Event admins can choose to send these reminders to all registered attendees instead.

To choose who receives event reminders:

  1. Open the event in the admin dashboard.

  2. Navigate to the Emails section and open Email Settings.

  3. Under Reminder Email Recipients, select one of the following:

    • Self-registered attendees only: Sends reminders only to attendees who registered themselves through the event registration flow.

    • All registered attendees: Sends reminders to all registered attendees, regardless of how they were registered.

When All registered attendees is selected, reminders are sent to attendees who self-registered as well as attendees registered by an admin, through a workflow, by CSV import, through the API, or through an integration such as Salesforce.

The selected recipient option applies to both the 1-day and 30-minute reminder emails. Self-registered attendees only is the default for both existing and newly created events.

If you copy an event, the new event will use the same Reminder Email Recipients setting as the original event.

If custom event emails are enabled for your community, you can also customize the content and design of event registration and reminder emails. Learn more in our Customizing Email Templates article.

Call outs:

Day Prior Reminder For All Events

If you do not want to send the Day-Prior Email, navigate to the event, to the Emails tab and uncheck the box under 'Reminder email 1 day before the event'.

30 Min Prior Reminder for Meeting Events

If you do not want to send the 30 minute Prior Email, navigate to the event, to the Emails tab and uncheck the box under 'Reminder email 30 minutes before the event'.

Post-Event Survey - Optional

After your event ends, Gradual can send an email to all attendees that includes a link to a post-event survey. Learn more about this email here.

Note: If you change the date and time of an event that has already happened, new reminder emails will NOT be generated and sent for that event.

This would be branded to your community, and 'Testing Emails' would be the event title.


Course Communication

Gradual automatically sends course and learning path emails to keep learners informed as they enroll, complete coursework, and receive certificates. These emails are sent from your community name.

Course or Learning Path Enrollment

When a user enrolls in a course, they’ll receive an email with the subject line: “You’ve enrolled in the course {{Course Name}} - Let’s get started!” This email includes the course’s lesson list so the learner can see what’s ahead.

When a user enrolls in a learning path, they’ll receive an email with the subject line: “You’ve enrolled in the learning path {{Path Name}} - Let’s get started!” This email includes the learning path’s course list.

Course or Learning Path Completion

When a user completes a course, they’ll receive an email with the subject line: “You’ve completed the course {{Course Name}}”. If a course score is available, it will be shown in the email. If the course includes a contribution or certificate, those details will also be included.

When a user completes a learning path, they’ll receive an email with the subject line: “You’ve completed the learning path {{Course Name}}”. If the learning path includes a contribution or certificate, those details will also be included. If a user completes a course within a learning path, they can still receive the course completion email.

Certificate Issued

When a certificate is issued, the learner will receive an email with the subject line: “Congratulations on earning your certificate {{Certificate Name}}!” This email includes the issue date and time, as well as the expiration date when one is set. If a completed course or learning path issues a certificate, the learner will receive both the completion email and the certificate email.

Certificate Expired

When a certificate expires, the learner will receive an email with the subject line: “Your certificate {{Certificate Name}} has expired.” This email includes the issue date and time, the expiration date, and a note that the certificate record will remain on file.


Club Communication

When a user joins a Club, Gradual automatically sends a welcome email for that Club. Communities can also allow clubs to customize the Club Welcome Email and use a club-level default sender email. The same club-level sender is also used for Club Application Approval Emails.

Club Application Approval Email

When a user applies to join a club that requires approval, they'll receive an email once their application has been approved. This email confirms they can now access and participate in the club.

If a club does not have a verified sender set up, these emails will send from the community’s default sender instead. Currently, this email cannot be disabled.

Find the full details about customizing club and community welcome emails here.

Club Welcome Email

Customizing this email

This email can be customized to follow your branding and activation plan. Learn more about this option here.


Forum Notifications

When a user receives engagement and reactions on their forum post, the system will send them emails. All updates are batched and sent every three hours.

Member tags them in a post or comment

The member who was tagged will receive a notification and a link to the post

Member comments on their post

The poster will receive a notification when user(s) reply and comment on their post, with a link to the post. This is also sent to the poster if a member replies with an answer to their question post.

Accepted Answer to a Question post

If a user's comment and reply to a Question post is accepted as an accurate answer, they will be notified

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